Center for Community Change Action reaches 2.5 million voters before the midterm election

November 1, 2018 10:40 pm


CONTACT: Marisol Bello, [email protected], (202) 997-3208

National social justice organization is building power for new and infrequent voters from the ground up

WASHINGTON, D.C. – The Center for Community Change Action is the biggest election player that you’ve never heard about. They put the voices of low-income people who are either forgotten or taken for granted at the center of every conversation and they talk with, not at, voters, so the limelight has mostly passed them by.  But you can’t work at their scale and success and go unnoticed for long.

In 2018, CCCAction and its PAC, Community Change Voters will reach more than 2.5 million voters on doors and phones; millions more online, in the mail and by text messages. They are in 21 states and zeroing in on 45 governor and federal races, and dozens of state elections. And the universe of voters they are tackling is the toughest but also most potentially game changing on the American political landscape: Low-propensity voters of color.

One of their flagship partnerships this cycle is a collaboration between CCCA, SEIU, Color of Change PAC and Planned Parenthood Votes, four of the most powerful mass organizing entities on the left. This program is operating at historic scale in Florida, Michigan and Nevada. In Florida, their program just knocked on its millionth door.

CCCA leads another massive outreach program to turn out pro-immigrant voters. CCCA staff and brings together the FIRM Action — by far the largest network of immigrant rights supporters and grassroots organizations in the country. This robust voter contact work is going after 15 of the top most competitive House seats, six governor’s race and six Senate races.

But the story isn’t just scale – it’s about how they do the work. CCCA doesn’t just drop-in every 2 to 4 years, knock on some doors, send out some mail, and leave. They work with existing grassroots groups that are known and trusted and in the community all year, every year. They strengthen local progressive networks and organizations to reach more voters, and they get results because a hopeful message and a trusted messenger goes a long way in this climate of information saturation and unreliable news sources. 

The potential earthquake in American politics is low-propensity voters.  Key players on the right actually know this.  For instance, the Koch brothers and CCCA and their national and local allies are already engaged in a fierce grass-roots battle and whoever turns low-propensity voters into high propensity voters will rule American politics for decades to come.   

Lots of groups like to show-up in an election year and talk to likely voters then claim credit when, as expected, likely voters turn out.  Only a few groups are working to actually change the underlying equation of American politics by expanding who votes—and who sees a reason to vote. CCCA is on the leading edge of this fight to bring progressive and pro-immigrant voters into play with programs that combine the power of credible local messengers, resources that change the game in overlooked communities, and sophisticated targeting, messaging, and technology that’s not yet even to market.

General Program Information

Win Justice is focused on engaging, organizing, and turning out to vote our key constituencies: People of color, young people, college-educated women, and union supporters. This integrated campaign will reach 2 million voters in Florida, Michigan, and Nevada, and change the face of the electorate from the ground up. 

In Florida, Win Justice is targeted these key races.

  • Governor, Gillum (D)
  • U.S. Senate, Nelson (D)
  • CD 9, Soto (D)
  • CD 26, Curbelo (R)
  • CD 13, Crist (D)
  • CD 20, Hastings (D)
  • CD 22, Deutch (D)
  • CD 25, Flores (D)
  • CD 26, Powell (D)
  • CD 27, Shalala (D)
  • Key State Legislative Races
    • SD 18, 34, 36,  40
    • HD 15, 30, 42, 47, 48, 49, 63, 69, 89, 93, 103, 114, 115, 118
  • Amendment 4: Voting rights restoration ballot measure

In Michigan, Win Justice is targeting a these key races:

  • Governor,  Whitmer (D)
  • U.S. Senate, Stabenow (D)
  • Attorney General (open)
  • Key state legislative races
    • HD 17, HD 21, HD 23, HD 25, HD 39, HD 40, HD 41, HD 67, HD 76, HD 91

In Nevada, Win Justice is targeting these key races:

  • Governor, Sisolak (D)
  • U.S. Senate, Rosen (D)
  • CD 3, Open
  • CD 4, Open
  • Attorney General, Ford (D)
  • Lt. Governor,  Marshall (D)

CCCA and FIRM Action’s Unite the Vote Campaign is a groundbreaking effort to mobilize infrequent voters in more than dozen Congressional districts in partnership with more than 20 organizations. These are our top tier House targets and senate races:

  • Arizona, CD-02, Open.
    • local partner: Promise Arizona in Action
  • California, CD-21, Valadao; CD- 25, Knight; CD- 39, Royce.
    • local partner: CHIRLA Action Fund
  • Colorado, CD-06, Coffman
    • local partner: Colorado Immigrant Rights Coalition (CIRC) Action Fund
  • Illinois, CD-06, Roskam
    • local partner Illinois Coalition for Immigrant and Refugee Rights (ICIRR) Action
  • New Jersey, CD-07, Lance; CD-11, Frelinghuysen
    • local partner: Make the Road Action New Jersey 
  • Pennsylvania, CD-06, Open;CD-07, Open, CD-10, Perry
    • local partners: Make the Road Action Pennsylvania and CASA in Action Pennsylvania   
  • Virginia, CD-05,  Open; CD-07, Brat; CD-10 Comstock
    • local partner: CASA in Action Virginia
  • Washington, CD-03, Beutler; CD-08, Open
    • local partner: One America Votes
  • Wisconsin, CD-01, Open
    • local partner: Voces de la Frontera Action
  • New Mexico,  CD-02, Open
    • local partner: SOMOS en Accion
  • Tennessee Senate Race
    • local partner: Tennessee Immigrant and Refugee Rights Coalition (TIRCC) Votes

Canvasser Stories from the Field

Florida:  Voter Alena Lee was familiar with Amendment 4 prior to our conversation but not so much with Andrew Gillum. I started to speak with her about his positions when her neighbor overheard us and joined in. Together she and I convinced Alena to give her support to Andrew Gillum and Bill Nelson. She was also pro Amendment 4 and I also signed her up to vote by mail.

Nevada: Mitchell Terranova canvassed Fernando Jaimes. Fernando’s main focus this election is pushing for immigration reform and ending family separation which is why he will be voting for Jacky Rosen and Steve Sisolak. He also plans on taking his parents to the polls this November.

Michigan: Another voter expressed the dire need for access to affordable clean water, sharing that the poor quality of water at her child’s school was forcing the school to spend already limited funds on bringing in bottles of water instead of increasing the quality of education.

CCCA and our partners are employing a new self-generated video tool to help capture the stories of voters around the county.  CCCA fellow Cassandra Little shared her power story, which you can view here,  of having her rights restored after being incarcerated and what voting has meant to her and her family.  

Press/Highlights from our Programs

Win Justice Reaches 1,000,000 door knocks in Florida!


PAVEMENT POUNDING — The National Win Justice coalition (SEIU, Planned Parenthood, Color of Change, and Center for Community Change Action joined New Florida Majority, Organize Florida, and Florida Immigrant Coalition Votes) announces it hit 1 million Florida door knocks, 2 million voter engagements and 17,000 vote-by-mail signups with 1,600 staff in 10 counties (Miami-Dade, Broward, Palm Beach, Orange, Osceola, Hillsborough, Pinellas, Alachua, Leon, and Duval) since earlier this year.

Who’s there? The Win Justice coalition. And its strategy is no joke. The group is touting more than a million doors knocked as part of a seven-figure statewide canvass operation. It hopes to surpass the 1.3 million mark by Nov. 6.

The coalition is supporting Democrats at the top of the ticket like Nelson and Gillum, as well as Amendment 4 — the felon restoration push — and a “progressive ticket down the ballot.”

Coincidence? Ahead of Gillum’s primary upset, the group passed the 500,000-door threshold, sharing a progressive message at every residence.

Expanding the base: “Canvass operations have been running in Miami-Dade, Broward, Palm Beach, Orange, Osceola, Hillsborough, Pinellas, Alachua, Leon, and Duval since earlier this year,” according to Win Justice. In part, it hopes to “engage infrequent voters in millennial, Gen Z, Black, and Latinx communities.” The program has nearly 1,600 staff and paid canvassers across 22 offices.

Clark County Voters Set Record for Early Voting In Midterm Election

Las Vegas Review Journal

Several dozen people gathered outside the East Las Vegas Community Center, 250 N. Eastern Ave., for an event with music, dancing and food. The “United We Vote Celebration” was an effort to energize voters who typically don’t vote in midterms, said Kristee Paschall, national director of Win Justice, an initiative targeting such voters.

“There’s so many issues that affect our communities that are decided outside of a presidential election,” she said.

Immigrants facing Trump-ordered deportations plead with U.S. citizens to think of them at the polls

Washington Post

Casa Action, the political arm of the immigrant advocacy group, has an aggressive door-knocking campaign in York that’s focused on neighborhoods with high Latino density. The group has also done several TPS-focused canvases in Virginia’s 10th District, which includes the D.C. suburbs, where Republican Rep. Barbara Comstock is vulnerable.

“It’s like a ripple effect,” said Grecia Lima, the national political director at the Center for Community Change, which is also trying to mobilize Latino voters from Nevada to Florida around the TPS issue. “The pain that is felt in the families that are experiencing anguish … is now being felt throughout the community.”

Detroit Free Press

Millions in outside cash, volunteers swarm Michigan to tap voters

“It’s all about turning empath into energy. That’s what our get-out-the-vote effort is all about,” said DeJuan Bland, an organizer with Moses Action, a faith-based group that is engaged in generating more community activism. “It’s not just putting someone in office, but putting our agenda out into the community.”


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