FOR IMMEDIATE RELEASE
Tuesday, Nov. 7, 2017
Contact: Jasmine Nazarett, [email protected], (954) 471-9080
Down-Ballot Progressive Candidates Feel Power of Latinx Voters at the Polls
(Woodbridge, VA)—The Center for Community Change Action, along with our partners CASA in Action, NextGen America and America’s Voice mobilized thousands of Latinx and pro-immigrant voters in Virginia to elect Dr. Ralph Northam for Governor, Justin Fairfax for Lieutenant Governor, re-elect Mark Herring for Attorney General and put the House of Delegates in play for Democrats.
The campaign, which spanned 15 weeks, lead to more than 58,000 door knocks and more than 35,000 phone calls to voters.
“Today the voters of Virginia chose unity over divisiveness, compassion over hatred, and inclusion over exclusion,” said CCCA President Dorian Warren. “Let this be a lesson to both parties in 2018: running a campaign that seeks to scapegoat and demonize certain populations—like immigrants—will not work. Trumpism lost in Virginia in 2016 and it lost again in 2017.”
Using a combination of tools including video and digital ads, a network of writing fellows, and an aggressive email and SMS program to supplement traditional voter outreach, CCCA was able to reach an unprecedented number of voters. The writing fellows, all residents of Virginia, produced more than 25 pieces of content, testing this new method of peer-to-peer outreach ahead of the 2018 midterm elections. More than 2.3 million people saw this authentic content.
Grecia Lima, CCCA’s Deputy Political Director, emphasized the need for positive messaging and working with trusted community groups.
“We were successful in keeping hate out of Virginia, because voters know that Dr. Northam shares our values of opportunity, freedom and equality,” Lima said. “He has given us a seat at the table and is committed to working with us to ensure our communities are safe. The reality is that criminalizing black and brown communities will not get candidates very far. Our work spans beyond elections, and we have built trusted relationships with this community.”
Latinx and pro-immigrant voters make up one of the strongest voting blocs in Virginia, and across the country, closing the gap in 2016 and 2017. Undoubtedly, their political power will continue to grow and make the difference in 2018.
“This election was a referendum on politics of hate,” added Lima. “Let this serve as a lesson to all candidates who intend to use the same bigoted playbook that failed tonight.”
The Center for Community Change Action (CCC Action) empowers the people most affected by injustice. CCCAction uses training, political advocacy and electoral tools to help low-income people build political power and push for policy changes that improve their lives. For more information go to www.cccaction.org and follow us on Twitter @CCCAction