by Community Change Action | September 25, 2018 3:45 pm
In 2016, The Center for Community Change Action and the Immigrant Voters Win PAC targeted over 700,000 low-propensity Latino and Asian American/Pacific Islander (AAPI) voters in Nevada, Colorado and Florida.
In 2016, The Center for Community Change Action and the Immigrant Voters Win PAC targeted over 700,000 low-propensity Latino and Asian American/Pacific Islander (AAPI) voters in Nevada, Colorado and Florida. Our multilayered, metrics driven program operated 15 canvass offices, completed more than 1.7 million door knocks, sent 1.2 million pieces of mail, made 638,566 phone calls and sent more than 1.9 million SMS alerts.
We blended the rigor and discipline of a traditional command and control campaign with the community credibility and cultural competency of local grassroots groups into a hybrid where trusted messengers had the training, resources and support to operate at scale in key battleground states. Our canvassers, trained in community organizing techniques, began conversations with voters around shared values and issues important to their families before pivoting to discussions about specific candidates, an approach that made an immense difference in the direction and outcome of the conversations and in the turnout among our targeted universe. Working with our local partners, our program helped deliver wins in key races, including electing Senator Catherine Cortez Masto in Nevada, Senator Bennet in Colorado and US Representative Darren Soto (CD-9) in Florida.
Following the reporting and processing of the official voter rolls, CCC Action can now definitely state that, despite the troubling national results, our efforts were a resounding success (can we hyperlink to the one page chart here) , dramatically increasing turnout for our targeted universe of infrequent Latino and immigrant voters.
Read CCCA Summary Results here.