Voter Engagement

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Voter Engagement

Community Change Action’s theory of change is rooted in the knowledge that structural change will only be possible with an electorate that looks more like the country. That’s why we are focused on expanding the electorate, mobilizing voters who are not directly engaged by traditional campaigns, and activating our communities as full participants in public life.

We believe that our voter engagement plans are the first line of defense to protect our democracy. The way that we implement our voter contact programs builds the long-term capacity of our grassroots partners, creates digital infrastructure beyond individual election cycles, and develops pathways to allow voters to find their political home and step more fully into civic life. 

Our goal is to change the American political landscape and pass a bold progressive agenda, so we focus on people with the greatest potential to do just that: high-potential, low-propensity voters of color — Black, Latino, Native, AAPI, and immigrant voters.

2022 Program & Plans

  • Run 6 statewide programs with partners in Arizona, Georgia, Michigan, Nevada, New Mexico, and Wisconsin — and invest in targeted U.S. House races, down ballot elections, and ballot initiatives in places where voters of color can provide the margin of victory.
  • Hold 1 million conversations with voters across key states through multiple channels, including volunteer and paid canvass, phone calls, relational voter turnout, mail, events, SMS, and digital communications. Our programs will provide critical information to overcome barriers to voting and counter disinformation campaigns and resulting inaction. 
  • Deepen our model for relational voter turnout to create deep relationships that endure past Election Day — and that provide insurance and resiliency amid the unknowns of a pandemic, civil unrest, and a climate crisis. For more information on our relational voter turnout program, see here:
  • Empower trusted messengers in digital spaces — including both grassroots leaders and our network of micro-influencers on TikTok and in Facebook Groups — to share their stories on social media, shaping the public narrative and motivating their peers to vote. While social media platforms can change, the trust that communities have in our leaders does not change. It is only with the combination of strong messaging and trusted messengers that we can have a sustainable infrastructure.

Looking Ahead: To 2024 & Beyond

We are committed to leadership development and building lasting organizations and infrastructure that remain in the communities and states we work in cycle after cycle. These investments will boost our work across the board in 2022 and lay the groundwork for what lies ahead in 2024. 

  • Supporting state partners with wraparound data and technical assistance to fill immediate gaps in this important election year and  build long-term grassroots data infrastructure.
  • Continuing to expand our national training programs centered on integrated field, digital, relational voter turnout, and communications programs, as well as the tools for a compliance, data, and fundraising backbone. Re-launched in January 2022, we gather practitioners from the field for both training and a peer-to-peer learning community.
  • Continuing year-round work with state organizations to grow their field, memberships, activist bases, communications capacities, and in-state power.

Looking Back: Our Wins in 2020

In 2020, Community Change Action and our grassroots partners engaged millions of voters across the country to send Joe Biden and Kamala Harris to the White House, to flip Georgia and Arizona blue, and to elect Democrats running for the U.S. House and the U.S. Senate — and all the way down the ballot.

Community Change Voters

Community Change Voters is a non-candidate Political Action Committee focused on engaging, mobilizing, and turning out low-income voters, particularly low-income voters of color. To learn more, visit contact Grecia Lima, Executive Director of Community Change Voters, at [email protected]